Advertisement Analysis The Sprite - 1420 Words

Drake Sprite advert Benefits offered- This advertisement has many benefits, the main character in this advert is music artist Drake and also contains the product which is a Sprite bottle. The benefits offered are that you will feel refreshed if you are feeling not ready and you can count on a Sprite to refresh you. As it states to the audience that this Sprite drink product will provide you with energy that you need with a spark as it is showing the audience how the Sprite is helping you provide the energy of how the drink is helping you overcome what you are finding difficult at 0:28-:033. Advantages over other similar products- The advantages of this product to another one is that this advert contains a popular musical artist who is Drake. He is a role model for many young people so if they see their role model drinking this, they would want to drink it as well , also,they would want to be like Drake himself and Sprite is very well known and has been around for many years. In this advert it is stating how you feel when drinking the drink product as the advert displayed to the audience of Drake trying the Sprite drink product as he is stating to the audience that they should buy this Sprite drink product more than any other drink product as it states that this drink has better taste and will provide you with energy and park at 0:37. Lifestyle Appeal- This is targeted at young fans of Drake and also young people who look up to this famous music artist, this product ofShow MoreRelatedMarketing Strategy Of Coca Cola Essay1124 Words   |  5 Pagesplans of growing the brand to places it has no presence. The majority of the soft drinks in the vending machines and coolers in the United States are owned by Coca-Cola. Some of these soft drink brands include Coca-Cola and its sub brands, such as Sprite, Fanta, PowerAde, Dr. Pepper and Oasis (Bodden, 2009). The company also produces sports and fruit juice drinks. Coca-Cola s global presence is phenomenal and its brand logo, colors, advertising and pricing strategies are considered among the bestRead MoreMission Statement : The Coca Cola Company Essay1587 Words   |  7 PagesEach specialty brand such as, Kuat, Lift Apple, Barq s root beer, Quatro grapefruit, Thums Up and Limca are supporting the global brands such as CocaCola, diet Coke/Coca-Cola light, Fanta and Sprite , and they are tailored to meet the needs of local cultures and lifestyles (COMPANY SPOTLIGHT). Customer Analysis: The Coca-Cola company strives to satisfy the needs of its consumers by offering four-hundred different drinks to satisfy all consumers. Their target market includes people of all ages, racesRead MoreStudy of Consumer Buying Behaviour with Regard to Cold-Drinks2141 Words   |  9 PagesINDEX SR.NO. PARTICULAR PAGE NO. 1 INTRODUCTION 2 RESEARCH METHODOLOGY 3 DATA ANALYSIS, GRAPHICAL PRESENTATION INTERPRETATON 4 RESEARCH FINDINGS 5 CONCLUSION RECOMMENDATIONS APPENDIX Introduction The history of soft drinks can be traced back to ancient times. Ancient societies believed that bathing in natural springs and dirnking mineral waters could cure diseases. People often confuse soft drinks as just sodas.However,any beverage that does not have alcohol or dairyRead More4p Analysis Of Coke1063 Words   |  5 Pageswork together to achieve companys objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola. Four Ps The market analysis of cola war is a mix of strategies of 4P’s: Product, Price, PlaceRead MoreMountain Dew1446 Words   |  6 PagesAug 13,2010 Case Analysis Mountain Dew: Selecting new Creative 1. Introduction:- Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar, Citrus flavor, and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one ofRead MoreCoca Cola Company Case Study951 Words   |  4 Pagesitself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). In this essay will analysis achieving of company strategy and consider about responsiveness of product to customers. Responsiveness, however, have to consider the international business strategy that to be suitable with regional and analysis their supply chain through cost and efficiency trade-off. In addition this statement will be aware of swot of company as well. - The globalRead MoreGot Milk? Case Analysis824 Words   |  4 PagesBranding a Commodity: A Case Study Analysis of got milk? Samantha White-Hauser I. Introduction One will hardly ever find someone who has not seen the popular advertisements of famous actors, athletes, or musicians sporting a mustache adorned with got milk?. This campaign was an extremely recognizable, but marketers could have done more to make got milk? even more profitable. Got milk? was notable to marketing because of the complexities that come with branding a whole commodity insteadRead MoreImc Differences of Coca Cola5066 Words   |  21 Pagescompany. 1.4 Data and Methodology: The data we have collected are secondary data. The data were collected from different sources like print media, journal, magazine, website, TVC etc. By collecting this data we have done our assignment through analysis on various IMC tools used by this company in different countries in a different way. 1.5 Limitation: There are some limitations regarding preparing this Assignment. They are- * Time Constraints. * Language barriers for choosing TVC ads Read MoreCoca Cola Brand Audit1116 Words   |  5 Pagesexchange in 1919, sold at $40 per share. In 1929, the company expanded overseas and released the slogan â€Å"The Pause that Refreshes† and in 1941, the slogan â€Å"It’s the Real Thing†. In 1960, the company bought Minute Maid, new drinks such as; Fanta, Sprite, and Tab were introduced. In 1982, Diet Coke was released to US consumers; this was the very first extension to the Coca-Cola brand. The company tried to change the formula to a more sweet drink in 1985.Unfortunatley, the new formula was rejectedRead MoreAnalyzing The Market Trends And Developments Essay1383 Words   |  6 Pagesdevelopments From: f_fongsaboo@hotmail.com To: ling@barklycollege.com Subject: Analysing the market report for Angel cream company Dear Ling, Please find the attachment for marketing analysis for Angle cream. And please give a feedback back to me as soon as possible. Kind regards, Nichapat Assessment Task 2: Project – Market analysis Introduction Founded in 2015, Angel cream is the newest range of natural skincare from Angel product, one of the biggest manufacturers in cosmetic industry. However we do not

The Native American Experience Through The Eyes of...

Code â€Å"What I’m about to tell you, Corporal, cannot leave this room. Under no circumstances can you allow your code talker to fall into enemy hands. Your mission is to protect the code†¦ at all cost.† In the movie, Windtalkers, this is how a commander wants his marine to treat the paired Navajo code talker. That is, if it’s necessary, his marine could kill the Navajo, just like abandoning one of his properties. Even in the mid 1900s, the Native Americans were still treated not as human beings, but rather, machines; therefore, it is not hard for us to imagine how even more frightening the Native Americans’ circumstances were in the early days when they were first colonized by the western settlers. In Deborah Miranda’s â€Å"Indian†¦show more content†¦It is also this depressing lost of Native Americans’ culture that has motivated them to never stop trying to return home. However, in the memory of the speaker’s dad, these Native Americans were just â€Å"swollen bellies of salmon coming back to a river that wasn’t there† (CR 123). Salmon have the nature of returning back to the place, where they were born in, to reproduce. Comparing the Native Americans to salmon, the author identifies the importance of their land to their nature. That is, losing the land is the same as losing their reproduction. Therefore, taking the land away for the modern developments, the western culture has ultimately become the nightmare for the Native Americans. Similar to Deborah, in â€Å"Itch Like Crazy: Resistance†, Wendy also uses mother-child metaphors to deliver the ultimate relationship between the people and their land that the land gives birth to the Native Americans. When the speaker in the poem refers to the place, namely the â€Å"Turtle†, where the history of colonization has happened to the Native Americans, she identifies this area as â€Å"my mother, the stones, channels of water, / blood of her veins, every place a place where history walked† (CR 125). Comparing the land to the â€Å"mother†, Wendy suggests that the perspective of the Native Americans toward their land is very different than howShow MoreRelatedEssay about Eagle Poem1140 Words   |  5 Pagesthe eagle to an angle. Joy Harjo did a tremendous job in explaining to the reader that one can relax oneself through prayer and nature. We can all relate to the idea of allowing ourselves into places not yet imagined and feeling at peace. She connects the idea of peacefulness with nature and prayer in a well thought language that allows her to still connect herself to her Native American ancestry. Harjos metaphors and images of nature and prayer are effective in getting her point across as well asRead MoreCulture Is Defined As The Internet And Mass Media1582 Words   |  7 Pagesour own eyes their practices and traditions. Despite that, does the images and recordings we see with our eyes through the media are enough to convey all the values in the culture itself? Our view on the matter may be different that from how others, especially the locals, sees the matter itself due to the fact that the visual we see does not hold enough of the emotions and values in the culture itself. In order to send deeper mess ages that cannot be merely perceived only with visuals, poetry playsRead MoreEssay about American Influences of Walt Whitman1476 Words   |  6 PagesAmerican Influences of Walt Whitman In his poems and life, Walt Whitman celebrated the human spirit and the human body. He sang the praises of democracy and marveled at the technological advances of his era. His direct poetic style shocked many of his contemporaries. This style, for which Whitman is famous, is in direct relation to several major American cultural developments. The development of American dictionaries, the growth of baseball, the evolution of Native American policy, and the developmentRead More The Poetry of Paz Essay1728 Words   |  7 PagesLiterature possesses a multitude of forms similar to poetry. It adheres to the human emotion as well as the human senses: sight, smell, taste, hearing and touch. Poems have the ability to express a story whether it be literal or metaphoric regardless of its length text wise. However, through the author’s use of imagery and diction, the reader is subject to envisioning and capturing the image purposefully being conveyed. In the eyes of renowned poet and ess ayist, including many other occupation titlesRead MoreA Force of Nature: Imagination in the Poetry of Wallace Stevens and John Ashbery1602 Words   |  7 Pagesfeeling what seems to him to be poetry at that time† (The necessary vii). What Stevens is suggesting here is that a poet must find a particular voice among other voices –other poets– and that his voice will be significant only if it intends to be a contribution to the theory of poetry, in the sense that they â€Å"are disclosures of poetry, not disclosures of definitions of poetry† (Ibid). Precisely, the poetry of Wallace Stevens and John Ashbery are disclosures of poetry regarding imagination, for theyRead MoreEssay on Langston Hughes a Harlem Renaissance Man1463 Words   |  6 Pages The beginning of the 20th century many African Americans migrated from the south to the north in what we call today, the Great Migration. Many African Americans found themselves in a district of New York City called Harlem. The area known as Harlem matured into the hideaway of jazz and the blues where the African American artist emerged calling themselves the â€Å"New Negro.† The New Negro was the cornerstone for an era known today as the Harlem Renaissance (Barksdale 23). The Harlem Renaissance warrantedRead MoreAmerican Literature : A Look At Anne Bradstreet And Phyllis Wheatley1680 Words   |  7 PagesAngela Rainey English 2131 Professor Gay 29 September 2015 Trailblazers of American Literature: A Look at Anne Bradstreet and Phyllis Wheatley Anne Bradstreet (1612-1672) and Phyllis Wheatley (1753–1784), although over a century apart, were pioneers of women’s American literature. There are interesting similarities as well as differences between these two women, but the obstacles they would each face, and ultimately overcome would help to pave the road for women all over the world. Bradstreet,Read MoreThe Harlem Renaissance Poetry1097 Words   |  4 PagesStarting around 1918, and progressing through the 1920s and 30s, a section of New York City called Harlem began to be the center of a group of talented African American artists, composers, poets, and dancers. This period of time, with all the literary works, music, art, and poetry coming out of the Black experience, was called the New Negro Renaissance, or the Harlem Renaissance. This was a time just after World War I when there was again hope hope that Whites and Blacks could coexist and appreciateRead MoreInfluence Of Life In The Color Purple By Alice Wal ker1192 Words   |  5 Pageslker Commonly known as the author behind the epistolary novel, The Color Purple, Alice Walker is a native Georgian who considerably influenced the culture of the state. Her legacy begun February 9th, 1944 in Putnam County, Georgia when she was born to proud African American parents as the youngest of eight children. Her father, Willie Lee Walker, was a sharecropper blessed with a mind adept in mathematics, but cursed with substandard farming skills, and therefore was not a good source of incomeRead MoreThe Lincoln Assasinations Impact on Walt Whitman Essay1149 Words   |  5 Pagessubdued sobs, as if a number of people were weeping, and I thought I left my bed. (Clark, Champ 172). Whitman similarly foreshadowed the haunting dreams of the event, and the characters associated with them that night before the Assassination. Through the relationship between the dreams of Lincoln and Whitman the impact becomes clearer. In his free time, Whitman wandered the streets of the capital, occasionally seeing a weary President Abraham Lincoln. Walt Whitman draws into account his daily

Food Labeling And Consumer Associations With Health,...

Do you know what is happening with your eggs? According to Food Labeling and Consumer Associations with Health, Safety, and Environment, as consumers become more increasingly aware of where and how their food comes from, consumers have demanded for a larger need of labels in their products. Labels, for the most part, give consumers insight on any given product but have evolved as a way to mislead consumers into buying their products. This type of misleading information is easily seen in the egg market; using labels to advertise certain aspects of their products that is considered true throughout the industry as a whole, the use of double speak in wording regarding labels, the labeling of certain type of eggs being perceived by consumers†¦show more content†¦An increase in the price of eggs due to labels that reinforces a common practice among the whole egg industry is problematic. Companies are taking advantage of consumers by making it seem that their product is distinctly different than their competitors by adding a label. This label essentially raises the price of their product, exploiting the consumers and taking their hard earned money. This system, that puts costumers at a disadvantage for a profit, can also be seen with vague labeling. Labels on any food product, including eggs, should be clear for consumers to understand. In many cases, this is not accurate, companies use terms that are covered in double speak when labeling to ensure consumers purchase their products. William Lutz defines double speak as a form of communication that hides information and mislead the receiver of the message. In this case, the receiver of this message are consumers. The USDA has allowed companies to use double speak in their labels with terms that do not have a clear meanings and have a meaning that are different from what consumers believe. For instance, When companies use the term fresh on their labels, it is not exactly what consumers may believe. The USDA defines the term fresh for poultry as never reaching twenty six degrees Fahrenheit but never clarifies how many days it has been on display nor when it was slaughtered. Which means as consumers, the probability of buying a poultryShow MoreRelatedEthics Of Genetically Modified Organisms816 Words   |  4 Pagesorganisms (GMOs) have been used for in the production of medicine and food and are widely used in scientific research and the production of other products (Junod, 2009). A GMO is any organism whose genetic material has been altered using genetic engineering techniques, including mutation, insertion, or deletion of genes (Nelson, 2010). GMOS and GM technology have become a topic of great concern among scientists, regulators, consumers, farmers, and politicians. Despite potential benefits, public hostilityRead MoreAn Inside Look at Gluten-Free Food Essay1345 Words   |  6 PagesGluten-Free Food There is an estimate of 3 million people in the United States that have celiac disease (CD). Individuals with CD, any foods that contain gluten trigger the production of antibodies that attack and damage the lining of the small intestine; thus, limiting nutrient absorption (U.S. FDA, 2013). On August 2, 2013, the U.S. Food and Drug Administration (FDA) issued a final rule that defines â€Å"gluten-free† for food labeling. â€Å"The FDA’s new ‘gluten-free’ definition will help people withRead MoreArguments Of Proponents And Opponents Of The Safe And Accurate Food Labeling Act1744 Words   |  7 PagesAccurate Food Labeling Act. This paper will now analyze each issue to determine the strengths and weakness of each side’s argument. One argument that proponents make about genetically modified food is that they are no different than natural foods. An argument that opponents make is that genetically modified organisms have not been tested enough becaus e they are fairly new and some scientist truly don’t have an understanding of how it will affect humans bodies differently than natural foods. ProponentsRead MoreOrganic Food : The United States Department Of Agriculture753 Words   |  4 PagesInterest in organic food has been increasing over the past decade. The United States Department of Agriculture(USDA) defines the term organic as:â€Å"... a labeling term that indicates that the food or other agricultural product has been produced through approved methods † (â€Å"Consumer Information,† 2014, para. 1). In fact, consumers have become aware about food quality, and this has increased the sales of organic foods. According to The Organic Trade Association (2011), organic food sales have been identifiedRead MoreAnalysis Of Watching Food Inc.1396 Words   |  6 PagesWatching Food Inc. movie was a deception and a horrifying experience on what is happening in the food industry in the U.S. After spending time o n some of resources like The U.S. Food and Drug Administration on food safety, The National Food Processors’ Association that are in place to protect farmer’s industry and food consumers, to find out these agencies like are not protecting farmers nor are protecting food consumers in the U.S; and to learn about big corporations like Tyson Foods, Monsanto thatRead MoreGenetically Modified Organisms (GMO) Labeling Legislation Essay934 Words   |  4 Pagesbeing able to halt the sale or planting of controversial genetically modified (aka GMO) or genetically engineered (GE) seeds, no matter what health issues may arise concerning GMOs in the future† (â€Å"5 Appalling Facts†)? 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Corporate Responsibility and Our Business

Question: Discuss about the Corporate Responsibility and Our Business. Answer: Introduction Funds are required by everyone whether he is an individual or any organization. Funds are the basic requirement through which everyone needs be met out. In order to have funds, the needy person will either approach his or her family members or will approach the banking companies or non banking financial companies. These banking and non banking financial companies are covered under the broad head of Financial Institutions. Through this report the practice followed by the company Cash Converters has been discussed in detail. The report has described the functioning of the company and the circumstances which has led the customers of the company to file suit against the company in group as class action. Then it has been detailed whether the practice that has been followed by company is ethical or unethical. Its impact on financial matters of the company has been analyzed through the annual report of the company. Thereafter the social responsibility and company sustainability has been di scussed and the report has ended up with the proper conclusion. To have deeper understanding the study has been divided into different parts. Class Action Analysis Class Action is a term which signifies that the action taken by the particular group of persons or the particular group of people against someone who has caused harm to the group. In the given case study, the class of people has referred to the persons living in Queensland (Mauris, 2017). They all pertains to the lower income group who strives for their best living by sacrificing any part of luxury living. In this scenario, they have come to the renowned company Cash Converters International Limited. The company is an Australian based company formed in 1984 and having experience in the franchising sector. Its main model is to have number of franchises and main business is of advancing the amount to the prospective borrowers in cash (Cash Converters Official Website, 2016). Therefore, in the need of having cash, the borrowers start coming to company gate. Reasons for Class Action Company has been in the business of providing loans since its incorporation. They have major three criteria for advancing loan to any borrower. First is that the borrower should have Australian resident card. Second the borrower shall provide the bank statement and the third is that the borrower shall provide the income statement. Even then the company appraises the documents and makes the repayment schedule that shall not exceed the twenty percent of the monthly or fortnightly or weekly income depending upon the income pay period of the respective borrowers. Once the loan is granted then repayment schedule is given which includes the twenty percent of establishment fees which is deducted and the net is paid. The repayment schedule is prepared for maximum twelve months. By having the needs satisfied and in order to repay the loan amount, the borrowers start approaching more funds and thereby the loan amount is accumulated excluding interest which is standing as separate liability(Cash Converters Official Website, 2016). In this manner, the borrowers have engaged themselves in the practice of having money without any hurdles. Further the interest that has been charged by the company has accumulated to six hundred and thirty three percent (Knaus, 2017). The company has violated the regulatory framework and crossed the limit of forty eight percent cap being governed by the country. This is the form of debt trapping which has been practiced by the company to have more and more profits at the cost of the borrowers who are the major stakeholders of the company. By having the higher amount of principal of loans and interest separately, the affected lower income group has taken the action against the company. Thus, these circumstances have led to the filing of class action against the company (Stolz, 2016). Practice Ethical or Unethical Ethics is directly conferred with the term of conduct. Conduct refers to the deployment of the individual. Thus ethics is defined as the code of conduct followed by an individual or an organization that directs and controls the behavior or deployment of the individual or organization towards the accomplishment of the common goals of an organization. The practice followed by the company is totally unethical. They have not only started avoiding the large cap of 48 percent but also have got all the documents signed including the forged documents which have led the borrowers under the big trap of debt. This practice has been noticed in the year 2013 and the same has been followed by the company since 2009 (Cash Converters Official Website, 2016). As per the Deontological theory of ethics, some acts are in itself counts as good. But in the given case the borrowers have thought this, but after having the results they came to know that the ethics have never b een followed by the company. Thus, the companys practice of extending credit to borrowers in cash is totally unethical. How Practice Affected Financially The functioning of company itself determines its effect on the financial position and performance of the company. If the company functions properly then it will have positive impact on the financial performance, financial position and goodwill of the company otherwise the company will have negative impact. This impact creates the position of the company in different spheres in the eyes of their stakeholders. Therefore, the company shall work properly and within the sphere of ethical climate. The impact that has been encountered by the company in financial matters is listed below: Stock Price Stock price is the market value of the share of the company. Due to increase in the liability of the company towards the borrowers and diminishing goodwill of the company, the share price has been drastically fallen resulting in negative earnings per share to investors(Cash Converters Official Website, 2016). Net Profits Net profit is the net income earned by the company. For the year ending 2015, the company has suffered a major fall in the net profits due to the increase in the expenditure incurred on account of settlement of class action amounting to dollar 23 million (Chettle, 2015). It has been decreased from $24 millions in the year 2014 to $21millions in the year 2015. The decrease counts for more than 180 % as compared to the last financial year (Cash Converters Official Website, 2016). This has created a history in the financial matters of the company due to which the company has stopped the practice of treating the business as an edge over the borrowers to have more and more gains. Inflows and Outflows The Company has been successful in making the business in the concerned year and is regarded as cash rich company. Cash flows from all the three activities have been positive and there has been increase in the cash and cash equivalents for the year ending 2015 (Cash Converters Official Website, 2016). These cash flows have further decreased in the next year due to payment of the amount of settlement to the class of borrowers amounting to dollar twenty three millions (Artfield, 2016). Responsibility and Sustainability Every company has duties towards their stakeholders whether they are located internally or externally like employees, customers, banks, regulatory authorities, etc. If the company does not comply with the duties and makes violation then in any case it shall be liable to make the damages good. These duties are more accurately defined under the head of social responsibility and corporate sustainability. Social Responsibility is the duty of the company which determines how to maintain balance between the economic, environmental and the social prospective. The economic perspective means the growth of the company economically in terms of the profit, environmental prospective refers to the compliance with the relevant guidelines and the social perspective determines the satisfaction of the society. Along with this the stakeholders expectations have to be considered. Corporate Sustainability at very first implies that the company shall work in such a way that the company can function for longer time for perpetuity and the same is regarded as one of the basic characteristic of the company other than being the separate legal entity. The sustainability can be achieved by considering the effects of working of the company on the environment, society and stakeholders (Cocris, 2010). Financial institutions, especially Westpac has made tremendous growth in over the decade and has gained top first position in Dow Jones Sustainability Index (Westpac Official Website, 2012). In the case of Cash Converters International Limited, they have employed the good policies but have defeated the very fact of the social responsibility and sustainability. They have gained incomes at the cost of their stakeholders which have hampered the basic fact of the social responsibility and this in turn has affected the perpetuity concept of sustainability. After the settlement the company in order to achieve the best results has stopped the practice. Conclusion Funds are an important source in everyday life. The same has been mitigated by the well known company Cash Converters International Limited. Being formed in Australia and listed on the stock exchange the company has been in the business of providing cash loans to the prospective borrowers. The practice followed by the company was ethical and which in turn has led to class action filed against the company. The borrowers have got the settlement amount but the business of the company has been greatly affected. Moreover, Companys sustainability and social responsibility has been deviated from the basic path. To conclude the report, the company has fraudulently gained incomes and now it is working on correct path. References Cash Converters Official Website, (2016), Annual Reports available on https://www.cashconverters.com/Investors/AnnualReports accessed on 11/04/2017. Westpac Official Website, (2012), Corporate Responsibility and Our Business, available at https://www.westpac.com.au/docs/pdf/aw/Corporate_Responsibility03.pdf accessed on 11/04/2017. Knaus C, (2017), Cash Converters Profits Dive after move to stamp out high fee pay day loans, available at https://www.theguardian.com/australia-news/2017/mar/08/cash-converters-profits-dive-after-move-to-stamp-out-high-fee-payday-loans accessed on 11/04/2017. Mauris, (2017), Cash Converters Class Action in Queensland, available on https://www.mauriceblackburn.com.au/current-class-actions/cash-converters-class-action-in-queensland/ accessed on 12/04/2017. Chettle N, (2015), Cash Converters to refund thousands of people for charging up to 633% interest in loans, available on https://www.abc.net.au/news/2015-06-18/cash-converters-reach-settlement-partial-refund-loans/6556018 accessed on 11/04/2017. Atfield C, (2016),Cash Converters faces $17 million Queensland Class Action Lawsuit, available on https://www.smh.com.au/business/banking-and-finance/cash-converters-faces-17-million-queensland-class-action-lawsuit-20160427-gogdb8.html accessed on 12/04/2017. Stolz G, (2016), Cash Converters faces Class Action from 20000 Queenslanders, available on https://www.news.com.au/finance/business/other-industries/cash-converters-face-class-action-from-20000-queenslanders/news-story/c7bb2633caeae32adfc086bf5f3cc966 accessed on 07/04/2017. Cocris V, (2010), Corporate Social Responsibility and Sustainability in Romanian Commercial Banks, available on https://anale.feaa.uaic.ro/anale/resurse/fin4cocris.pdf accessed on 12/04/2017.